Secret Sauce Blog

The Art of Perfect Lingerie Sizing: A Revolution in Fit & Comfort

Written by Admin | Jun 11, 2025 6:30:00 AM

Lingerie shopping is deeply personal. It’s not just about finding the right size—it’s about feeling confident, supported, and comfortable in your own skin. Yet, for many women, the experience is filled with uncertainty. Sizing inconsistencies, body worries, and the vulnerability of shopping for intimate apparel make it one of the most challenging categories to get right.

At Secret Sauce Partners, we believe lingerie sizing should be effortless and empowering. Our AI-driven Fit Predictor eliminates the need for intrusive measurements or weight questions, ensuring a perfect fit based purely on shopping behavior and preferences. From day one, our approach has been inclusive—because no two bodies are the same, and every woman deserves lingerie that feels like it was made just for her.

The Unique Challenges of Lingerie Sizing

Lingerie shopping is a deeply personal experience, and customers face unique challenges that make finding the right fit complex:

  • Privacy & Discretion: Many shoppers feel uncomfortable with in-store fittings or sharing detailed body measurements.
  • Diverse Body Shapes & Preferences: No two bodies are the same, making a universal fit difficult to achieve.
  • Inconsistent Sizing Across Brands: A 34B in one brand may fit like a 36A in another, leading to confusion and frustration.
  • Varied Styles & Functional Needs: From push-up bras to balconettes, every style fits differently and requires a personalized approach.
  • High Return Rates: Poor fit leads to a significant percentage of lingerie returns, increasing costs for retailers and disappointment for customers.

The Solution: AI-Powered Precision, No Measuring Tape Required

Our technology changes the online fashion game by analyzing behavioral data—what shoppers actually buy, keep, and return—ensuring a precise, data-backed size recommendation for every individual. 

We don’t just analyze data—we understand what it means in context.

For over a decade, we’ve been perfecting sizing recommendations in the most fit-sensitive categories—including lingerie, where small errors lead to big returns and even bigger frustration.

Our solution uses behavior-based learning to detect subtle customer preferences—like coverage, tightness, and stretch tolerance—without needing to ask personal questions or rely on static measurements.

And with 4.1 billion purchases and returns across 100,000+ brands powering our AI, we’ve seen every nuance of how sizing behavior plays out in real life.

That’s the difference between generic fit prediction and truly category-aware precision.

The Future of Lingerie Shopping

Imagine a world where lingerie shopping feels effortless and discrete for your customers. No second-guessing, no uncomfortable measurements—just the perfect fit, every time. That’s the experience we’re creating at Secret Sauce Partners.

By leveraging AI and behavioral data, we ensure that every woman can shop with confidence, knowing that what she buys will fit, feel great, and support her in all the right ways.

Take the Next Step: Experience the Future of Lingerie Sizing

Ready to transform the way your customers find their perfect fit? Contact us today for a free demo and discover how AI-driven fit technology can elevate your brand’s shopping experience.

About Secret Sauce Partners

Secret Sauce Partners is a pioneer in AI-powered fit and sizing solutions, trusted by leading marketplaces and retailers worldwide. As a pioneer in the Artificial Intelligence field focusing on fit & sizing, we developed the world’s first Fit AI solution 15 years ago, and continued to optimize it over the past 15 years covering every possible category and price point globally. Our AI has been trained by over 4.1 billion purchases and returns across 140,000+ brands. In Fit AI, the size of training data is critical to achieving success and we have the expertise to show it. Let us help you eliminate sizing friction, reduce returns, and build customer experiences that convert.