We’ve all seen the popups for fit finders: "What’s your height? Your weight? Your body shape? Your age?"
It’s not just annoying—it’s intrusive. And for many shoppers, it’s a dealbreaker.
At a time when trust is everything and privacy expectations are rising, asking customers to reveal personal data to buy a dress isn’t just outdated—it’s a risk.
At Secret Sauce, we took a different route: one that puts privacy at the core of the fit experience.
Fit That Respects Boundaries
Fit Predictor doesn’t ask for personal details. No height. No weight. No body scans. No guessing if you’re a “pear” or an “apple.”
Instead, it learns from what matters: shopping behavior. We analyze what customers buy, keep, and return—and use this data to understand their size and fit preferences.
That means customers get a smart, personalized fit experience—without ever having to reveal anything private.
Why Privacy Is a Brand Advantage
Retailers today don’t just need effective tools—they need solutions that align with brand values and customer expectations.
Fit Predictor’s privacy-first design helps you:
And the best part? It works better because it doesn’t rely on self-reported data. No bias. No baggage.
Fit, Without the Privacy Trade-Off
At a time when shoppers are wary of oversharing and privacy laws are tightening, offering a seamless, respectful fit experience isn’t just nice to have—it’s essential.
Fit Predictor proves that you don’t need to collect more data to deliver more value.
You just need to ask better questions of the data you already have.
Want to see what privacy-first personalization looks like? Let’s talk.
About Secret Sauce Partners
Secret Sauce Partners is a pioneer in AI-powered fit and sizing solutions, trusted by leading marketplaces and retailers worldwide. As a pioneer in the Artificial Intelligence field focusing on fit & sizing, we developed the world’s first Fit AI solution 15 years ago, and continued to optimize it over the past 15 years covering every possible category and price point globally. Our AI has been trained by over 4.1 billion purchases and returns across 140,000+ brands. In Fit AI, the size of training data is critical to achieving success and we have the expertise to show it. Let us help you eliminate sizing friction, reduce returns, and build customer experiences that convert.