From Sizing Uncertainty to Seamless Confidence: How HELM Boots Reduced Returns

HELM Boots, a premium footwear brand, struggled with sizing-related returns and shopper hesitation, impacting margins and trust. Traditional sizing methods weren’t enough to ease customer concerns or drive better outcomes.

By partnering with Secret Sauce Partners, HELM Boots integrated Fit Predictor—an AI-powered solution that uses real shopper behavior, not static inputs, to deliver personalized, high-confidence size recommendations.

Discover how Fit Predictor helped HELM Boots reduce return rates by 13%, influence over 40% of purchases, and build stronger customer loyalty through a frictionless, trust-building shopping experience.

Read the case study now to discover the full story!

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Fit Predictor finds a customer’s best fit in seconds by leveraging and augmenting retailers’ data. For new customers without a shopping history, the Fit Predictor service predicts the best fit based on the customer’s size in other brands as well as other shopping behavior. Fit Predictor is currently being used by over 100 million unique shoppers per month across global markets. Learn More