A fast growing marketplace, Shapermint is highly successful at acquiring new shoppers through social
media and other digital campaigns. Through this successful customer acquisition, they have
introduced their unique product assortment to millions of new shoppers every month. To
maximize benefit from these campaigns, Shapermint also needed to minimize purchase friction in their
Fit and sizing issues are an overwhelming friction point for users shopping online, reducing
conversion and costing $25 billion in returns annually.  The fit issue is more acute in
shapewear which is a sensitive category for women to shop. The Shapermint product team needed to
find a non-invasive fit technology that neither asked users to select from graphic body shapes nor
to submit their age, weight or other sensitive personal information.
In addition to the shapewear fit and size challenge, new customers were unlikely to be familiar with
Shapermint’s products. The team knew that to maximize ROI on marketing campaigns, they needed to
choose the fit solution that is the most effective at helping new customers with fit and sizing.
To meet the needs of their diverse customer base, Shapermint continued to rapidly expanded its
product and brand assortment. These new items posed a challenge to returning Shapermint customers
who were unfamiliar with size and fit characteristics of such products. The chosen fit solution
needed to be frictionless and to quickly scale to new products and brands. Providing high confidence
to returning shoppers would enable Shapermint to maximize the lifetime value of customers (LTV) and
achieve a profitable re-marketing funnel.