How AI is Personalizing the Fashion Shopping Experience

Trying to escape AI is like Kim Kardashian trying to escape the paparazzi. It's everywhere, and it's only getting more and more pervasive. But unlike Kim, fashion brands don't have to run away from AI. They can embrace it and use it to their advantage.

The fashion industry is undergoing a rapid evolution, and AI is at the forefront of this transformation. AI is being used to personalize the fashion experience for shoppers in a number of ways, from generating personalized clothing recommendations to suggesting outfit combinations.

In this blog post, we'll discuss three AI-powered experiences that shoppers love: style finders, fit prediction AI, and virtual try-ons. We'll also discuss how these experiences help improve the fashion experience and how fashion brands can use AI to personalize their own shopping experiences.

Style Finders

Both our customers and ourselves have all been there: seeing the perfect dress on Instagram, only to discover that it's untagged, out of stock, or beyond our budget. Style Finder Artificial Intelligence uses computer vision to find the customer's ideal garment or footwear whether a dress, top or sneaker. This engaging solution adds an exciting twist to traditional search, surpassing the limitations of text, tags, and filter-based searches. Not only does it empower shoppers to discover similar clothing and footwear they are more likely to buy, but it also equips brands to create targeted marketing campaigns.

For example, let's say your customer is looking for a black dress for a special occasion. They could use a Style Finder AI to find dresses that match their criteria, such as color, style, and price range. Such AI would then use computer vision to analyze images of dresses throughout the online store to find similar items. This is especially useful for fashion marketplaces or brands with large assortments. 

Style Finder AI is more than just a helpful tool for shoppers. It's also a powerful marketing solution to help brands reach a wider audience and target their marketing campaigns more effectively.

Fit Prediction AI

Once shoppers find their dream style, the next challenge arises: finding their perfect size. Many hesitate to shop online due to the uncertainty of selecting the right size. Because each brand has its own unique sizing, choosing the right size often feels like a guessing game, resulting in returns and disappointed customers.

Enter AI-generated fit data, an AI solution that can swiftly identify a shopper's best-fitting size. This solution uses data from retailers combined with data generated by the technology to predict the best-fitting size. For both returning and new customers, this tool can help predict the best fitting size with high certainty. Fit predictor solutions can help brands avoid the hassle of returning clothes that don't fit, and it can also help increase sales and customer satisfaction.

Fit prediction AI is a win-win for both shoppers and brands. Shoppers can be confident that they're getting the right size, and brands can reduce the number of returns and improve customer satisfaction.

Virtual Try-On

In addition to style finders and fit prediction AI, another groundbreaking application of AI in the fashion industry is Virtual Try-On (VTON). As fashion brands strive to cater to a global audience and embrace body positivity and diversity, traditional methods of showcasing products face challenges. Brands are now capturing the essence of inclusivity by photographing clothing items on models with different shapes and ethnicities. While this approach is great for the consumer, it also introduces higher costs and administrative efforts for the brand - and not all brands have the necessary margins to afford that.

Enter Virtual Try-On, a generative AI rendering your fashion items on a diverse set of models. This innovative solution eliminates the need for extensive photoshoots and significantly reduces operational complexities. With VTON, shoppers can now visualize how a garment would look on a model that is similar to their own body type and skin tone empowering them to make confident purchasing decisions.

The benefits of Virtual Try-On extend beyond convenience. By showcasing products on a wide range of virtual models, brands can effectively cater to the diverse preferences of their customers and foster a sense of inclusivity. This not only boosts customer satisfaction but also strengthens the emotional connection between brands and their target audience.

The Future of AI in Fashion - Exciting Possibilities Await

The examples shared here are just the tip of the iceberg when it comes to the power of AI in fashion. As technology continues to advance, we can expect even more innovative and personalized ways to shop for clothes and footwear. AI has the potential to analyze customer preferences, predict upcoming trends, and offer tailored recommendations, ensuring shoppers feel understood and valued.

At Secret Sauce, we specialize in AI solutions tailored specifically for the fashion, apparel and footwear industries. Our expertise in harnessing the power of AI can help your brand overcome the challenges posed by traditional sizing, limited search options, and costly photoshoots. By leveraging AI technology, we can help you optimize your marketing campaigns, improve customer satisfaction, and boost your bottom line.

Ready to unlock the full potential of AI in fashion? Get in touch with us today to discover how Secret Sauce can be your strategic partner in implementing AI-driven solutions that elevate your brand, engage your customers, and position you at the forefront of the fashion industry. 

Back to Blog